Please Do Disturb Has Been Brought to You By . . .

Okay, that’s a bit of a cheat, as this really doesn’t have anything to do with Please Do Disturb (and isn’t exactly disturbing), but while watching TV the other night I came across one of those alarming–oh, I didn’t intend that groaner of a pun–home security commercials. For those who may not have seen it, here it is:

Now, I understand that a lot of commercials exploit people’s fears (a brief side note: why is it that so many of these Brinks spots involve intruders kicking down the front door? Is it a shock tactic intended to create brand recognition, or is the ad team just lazy?), but these ads–and this one in particular–don’t sit right with me. Whereas traditional home security advertising usually focuses on the protection of one’s property or personal space, the message Brinks so often seems to be sending is, There are men out there who want to rape you. It kinda takes the levity out of the FAMILY GUY rerun I’m watching, y’know?

But I think what unsettles me most isn’t the spot’s fuzzy logic (who the fuck answers the phone in the middle of a break-in?) but that in real life we all know, even with a state-of-the-art security system from Brinks-now-Broadview shrieking away, exactly how the above scenario would’ve actually played out.

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